Most People Won’t.. I Have (almost)
Earlier this year I set a pretty ambitious goal for myself - dropping 30 pounds. Lots of people set goals for themselves; some people set ambitious goals. Most people don’t achieve those goals. Granted, there are various reasons why they don’t achieve them, but the fact remains.
I’m happy to report that I’ve dropped 20lbs this year. It hasn’t been easy, and most of it has come within the past two months. What did I do accomplish this? For a stretch of about 4 weeks I worked out twice a day - running 2.5 miles first thing in the morning, followed by 45 minutes of more cardio at the gym.
It wasn’t easy for me; I’ve sacrificed a lot of things, changed my diet, and done all the things that you’re ‘supposed’ to do to lose weight. I’m still probably not as athletic as I was in high school, but I can now run farther in shorter period of time than I can ever remember.
2014 is shaping up to be pretty ambitious year for me. There’s a lot I want to accomplish professionally next year. I’m going to have to take the next two months and break down those goals into individual tasks and come January 1 start executing on those things.
Bryce wrote a great post the other day that talked about the fact that a lot of people set-out to do things, but generally accomplish nothing (read it here). This post really articulated what I’ve been thinking for a long time. There’s a clear difference between those that talk a big game and those that actually do something. I hope I am evolving from the former to the latter.
You Can’t Hack Growth
I’ve been thinking a lot about the term ‘growth hacker’ lately and quite frankly, it’s taken on the same meaning with me as ‘social media guru’ has with the public at large. A recent search for ‘growth hacker’ in my linkedin network returned 2,092 results. I don’t have a ton of connections on linkedin, but that seems to be a large number for such an obscure reference.
I get that people think they’re clever by deciding to give themselves obscure nicknames. And simply because you had a video that went viral and was able to lead to a few thousand customers sign-up for your product or service, that doesn’t mean that you’ve ‘hacked’ growth.
Growth is growing. It’s doing things that consistently lead to getting more customers - building the better mousetrap, storyboarding your new commercial, finding new keywords, or tweaking a landing page. It’s not wasting time in an office brainstorming, or praying that Ashton Kutcher retweets you.
Do things that matter, and do them well.
Kanye’s Marketing Plan
This is a fantastic post from Brian Watson. Go read the whole thing.
(not to be confused with his workout plan)
Kanye, aka “The College Dropout,” takes us to school on how to effectively market in today’s hyper-connected world.
1. Manufacture scarcity with bottoms-up techniques. Be the surprise guest, pop-up somewhere, debut your video in physical locations.
2. Allow that scarcity to percolate through social networks, along with othercontent worth sharing.
3. Finally, use top-down, broadcast mediums (i.e SNL) to push the message out to the rest of the world.