frankly speaking: Archive

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Oct 28th

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Oct 27th

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Oct 27th

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Oct 27th

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Watch

This is why Microsoft continues to stink at advertising - piss poor use of contrived, sponsored content. Having a cartoon dog rattle off features that every computer has (or has the capability of having) doesn’t exactly spell-out credibility or give me a reason to buy your new OS. Think different, and bigger! (PS - I think the ‘I’m a PC’ commercials are genius)

Oct 22nd

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““ Do we really need public Wi-Fi? For instance, I’m working at my lunch...”

– via Bill Simmons, aka The Sports Guy

Oct 16th

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Oct 14th

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The Golden Triangle

Fred Wilson (MD of Union Square Ventures) posted this the other day and I agree with it 110%: I heard something this past week that stuck with me all the way to the weekend. To the life of me, I can’t remember who said it but at least I remember what was said: The three current big megatrends in the web/tech sector are mobile, social, and real-time. I like to think of this as the golden...

Oct 14th

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Oct 14th

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Oct 14th

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Even If You Show Them, They Still Won't Believe...

via Paul Kedrosky A new Citi report makes clear why many mainstream advertisers badly need to be disintermediated or bankrupted or beaten or something. Consider the following three points: 21% of people’s time is spent online Brand and message recall online were 43% and 33%, while offline they were 15% and 11% Average ROI of an online campaign was 153%, with average sales lift of 32%,...

Oct 8th

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