June 2010
4 posts
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Jun 22nd
107 notes
1 tag
Jun 20th
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Jun 20th
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WatchWatch
This is a good deck on assessing the ROI of social media. The thing that I think is missing is on slide 26 as it implies that in order for one to get a full understanding of ROI on a company’s social media activities, you need to take into account interaction and influence. I couldn’t disagree more. While interaction and influence are important at the end of the day, they probably did...
Jun 7th
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