frankly speaking

8 months ago

August Turak, recently told me, there are three forms of transformation: The first is a transformation of condition. The second is a transformation of circumstance. And the third is a transformation of being. So when a thirsty man drinks a glass of water, he transforms his condition. When a poor man hits the lottery he transforms his circumstances. And when Mr. Scrooge wakes up on Christmas morning an utterly new man, he has experienced a transformation in being…”
Cite Arrow Dean Crutchfield on AOL’s Rebranding Strategy
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