frankly speaking

Social Media Excellence - A Case Study

A couple weeks ago I wrote about a situation of social media failure. Today, I’m happy to write about a situation of social media excellence! A few days ago, I checked into Specialty’s via foursquare:

Three days later (coincidentally, I happened to be standing in line to order food at Specialtys) I received an @ reply via twitter from Specialtys entitling me to a free cookie:

Let’s be honest, I could care less about the cookie. What I find interesting is the fact that Specialty’s has the common sense enough to recognize that social media is a powerful marketing tool and in this case, is using it appropriately to try their products.

Not only do they have a customer, but now they will have someone who goes patronizes their business at least twice a week.