frankly speaking

Diff’rent Strokes for Differ’nt Folks

Facebook, Twitter. Twitter, Facebook. That’s all people seem to be talking about these days. When it comes to telling people where you are, who(m) you’re with, what you’re doing or what you’re reading, it seems like the best way to publicize it is to break out your phone and thumb away a quick message to let the world know.

Most people go to the extreme and post the exact same content on both sites and do so in the name of efficiency. Hell, even I’m guilty of doing so, occassionally.  While I agree it’s efficient, I think it’s lame, especially if I follow you on both Twitter, Facebook, LinkedIn, etc (which is common in today’s social media world). I couldn’t care less to read the exact same message from the same folks across all three mediums.

Why do it? Think about it. You’re Rupert Murdoch - you own the Wall Street Journal, The New York Post and Fox News - does it make sense to publish the EXACT SAME content in all three mediums? Of course it doesn’t. Your audience is different for all three mediums. For me, Facebook = Friends/Family, so my messages there range from political, to sports, to family. Twitter = business/friends, my messages there are focused on business, personal, and few political/sports ramblings. LinkedIn = all business all the time. I’ve never posted anything personal on there except where I’m traveling on my next business trip.

I get that people have the need to constantly let people know what they’re doing and who they’re with, but make sure you’re targetting the right audience.