frankly speaking

2 months ago
I would call this a branding error.

I would call this a branding error.

8 months ago

August Turak, recently told me, there are three forms of transformation: The first is a transformation of condition. The second is a transformation of circumstance. And the third is a transformation of being. So when a thirsty man drinks a glass of water, he transforms his condition. When a poor man hits the lottery he transforms his circumstances. And when Mr. Scrooge wakes up on Christmas morning an utterly new man, he has experienced a transformation in being…”
Cite Arrow Dean Crutchfield on AOL’s Rebranding Strategy
9 months ago
Barnes & Noble’s new e-reader called the ‘Nook e-Reader’. Say that 10 times fast. Product sounds awesome. Name, not so much. More via BrandFreak

Barnes & Noble’s new e-reader called the ‘Nook e-Reader’. Say that 10 times fast. Product sounds awesome. Name, not so much. More via BrandFreak