frankly speaking

2 years ago
Indeed. Accenture ad featuring Tiger Woods. Via BrandFreak

Indeed. Accenture ad featuring Tiger Woods. Via BrandFreak

2 years ago

It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who never knew neither victory nor defeat…”
Cite Arrow Theodore Roosevelt delivered at the Sorbonne in April 1910, also included in Andrew Ross Sorkins’ Too Big To Fail
2 years ago

August Turak, recently told me, there are three forms of transformation: The first is a transformation of condition. The second is a transformation of circumstance. And the third is a transformation of being. So when a thirsty man drinks a glass of water, he transforms his condition. When a poor man hits the lottery he transforms his circumstances. And when Mr. Scrooge wakes up on Christmas morning an utterly new man, he has experienced a transformation in being…”
Cite Arrow Dean Crutchfield on AOL’s Rebranding Strategy
Happy Holidays, from Victoria Secret

Happy Holidays, from Victoria Secret

2 years ago

I really like what Verizon is doing to promote Google’s Android phone OS, and most importantly, show where AT&T is coming up short. This commercial particularly struck me as a nice EFF You to AT&T/Apple and the whole 3G mess with the iPhone.

2 years ago
Above is a good example of email marketing from GoGo. I recently took advantage of the Virgin America / Google free in-flight internet promo. Their service provider is GoGo. After giving them my email address, I received this message. A couple things make this message great:
- The messaging is short and to the point. The entire email is 5 sentences long.
- At the bottom, it reminds users to connect with GoGo via social media by including links to its Facebook, Twitter and YouTube pages. I wish more companies would do this in their email marketing.
The overall look and feel of the email is very warm and is relevant to the upcoming holidays. Good job, GoGo.

Above is a good example of email marketing from GoGo. I recently took advantage of the Virgin America / Google free in-flight internet promo. Their service provider is GoGo. After giving them my email address, I received this message. A couple things make this message great:

- The messaging is short and to the point. The entire email is 5 sentences long.

- At the bottom, it reminds users to connect with GoGo via social media by including links to its Facebook, Twitter and YouTube pages. I wish more companies would do this in their email marketing.

The overall look and feel of the email is very warm and is relevant to the upcoming holidays. Good job, GoGo.

2 years ago
A different way of telling time. Love what the folks at gilt.com are doing. Check more out here

A different way of telling time. Love what the folks at gilt.com are doing. Check more out here

2 years ago
Barnes & Noble’s new e-reader called the ‘Nook e-Reader’. Say that 10 times fast. Product sounds awesome. Name, not so much. More via BrandFreak

Barnes & Noble’s new e-reader called the ‘Nook e-Reader’. Say that 10 times fast. Product sounds awesome. Name, not so much. More via BrandFreak

Free online marketing tip for today :)

Free online marketing tip for today :)

I don’t post a lot of personal stuff here, but this picture of Jacob was to great not to share.

I don’t post a lot of personal stuff here, but this picture of Jacob was to great not to share.