frankly speaking
This is why Microsoft continues to stink at advertising - piss poor use of contrived, sponsored content. Having a cartoon dog rattle off features that every computer has (or has the capability of having) doesn’t exactly spell-out credibility or give me a reason to buy your new OS.
Think different, and bigger!
(PS - I think the ‘I’m a PC’ commercials are genius)
“
Do we really need public Wi-Fi? For instance, I’m working at my lunch place right now. What if I called up a porn site? Would I get kicked out? Would I get arrested? Are laws in place? Shouldn’t there be? And what would possess anyone to go to Starbucks, then watch “The Big Bang Theory” on his laptop with headphones on? (And laugh repeatedly.) What’s the mindset there? This is my favorite show; I want to enjoy it while being surrounded by strangers who don’t know what I’m laughing at….”
via Bill Simmons, aka The Sports Guy
The Golden Triangle
Fred Wilson (MD of Union Square Ventures) posted this the other day and I agree with it 110%:
I heard something this past week that stuck with me all the way to the weekend. To the life of me, I can’t remember who said it but at least I remember what was said:
The three current big megatrends in the web/tech sector are mobile, social, and real-time.
I like to think of this as the golden triangle. You can build interesting businesses in each of these three sectors. The iPhone is the poster child of mobile. Facebook is the poster child of social. Twitter is the poster child of real-time.
But it is what happens inside the golden triangle that is really interesting to me. What if you build a service that is mobile, social, and real-time? Well that’s a big opportunity folks and I’ve been seeing quite a few entrepreneurs doing exactly that. It is an exciting time.
Strangely excited about this.
How I roll…well, maybe in 5 years. More Here.
Even If You Show Them, They Still Won’t Believe You
via Paul Kedrosky
A new Citi report makes clear why many mainstream advertisers badly need to be disintermediated or bankrupted or beaten or something. Consider the following three points:
- 21% of people’s time is spent online
- Brand and message recall online were 43% and 33%, while offline they were 15% and 11%
- Average ROI of an online campaign was 153%, with average sales lift of 32%, up 18% and 14% from offline respectively
And then consider this:
- Advertisers allocated less than 10% of total ad spend to online
Did you get that? Advertisers underallocate badly to online based on time spent with the media, a situation made more embarrassing by the underperformance of offline versus online. Yeesh.
Granted, these are squishy numbers, as are all things in marketing (hence the high expense budgets and all the time spent golfing), but assuming they are even in the ballpark advertisers have some ‘splainin’ to do.
Really awkward ad for BMW. 40 year olds stretching then jumping into their favorite model. I really can’t explain it. Most normal people I know just unlock their car, get in, and drive, no gymnastics necessary. Via BrandFreak
Social Media Guru, courtesy of Adam Kleinberg
Empire State of Mind by Jay-Z feat. Alicia Keys
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Welcome to my blog. My name is Ben Wilkinson. I work in online marketing and advertising. I'm also a rabid Red Sox fan. This blog is dedicated to everything from sports and politics to business and pop-culture. Sit back, relax and enjoy!
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